Starting with your shoes.

Starting with your shoes.

Life is complicated.
We are here to simplify it.
Starting with your shoes.

HEYDUDE takes its name from our grounded and casual approach to work and life. It is also a greeting. We believe in curiosity and adventure, so introductions are our passion.

HEYDUDE takes its name from our grounded and casual approach to work and life. It is also a greeting. We believe in curiosity and adventure, so introductions are our passion.

Hey, dude. Pleased to meet you.

Our story began when a man went in search of a modern shoe that was as comfortable as a slipper. Alessandro Rosano was in the footwear capital of the world, but he couldn't find one. So he designed it himself.

Hey, dude. Pleased to meet you.

Our story began when a man went in search of a modern shoe that was as comfortable as a slipper. Alessandro Rosano was in the footwear capital of the world, but he couldn't find one. So he designed it himself.

In 2008, HEYDUDE was born in the heart of Florence, Italy. Our founder's explorations opened a new era in lightweight shoe design. His instincts have become our guiding principles: attention to detail, contempt for conventions, respect for the environment, absolute commitment to comfort.

In 2008, HEYDUDE was born in the heart of Florence, Italy. Our founder's explorations opened a new era in lightweight shoe design. His instincts have become our guiding principles: attention to detail, contempt for conventions, respect for the environment, absolute commitment to comfort.

Our Why ...

We make shoes to live life to the fullest. We innovate to walk towards a better day for people and the environment one step at a time.

Our Why ...

We make shoes to live life to the fullest. We innovate to walk towards a better day for people and the environment one step at a time.

But how...

At HEYDUDE we begin our design process by taking apart classic styles to see where heavy, stiff and outdated materials can be replaced. What do we use instead? Lightweight, flexible, sustainable and resistant solutions.

We innovate with purpose, from our patented EVA outsole to our special Easy-On system. Here's how we got here: Proudly offering the coolest, most comfortable shoes you'll ever wear, always outside the box.

But how...

At HEYDUDE we begin our design process by taking apart classic styles to see where heavy, stiff and outdated materials can be replaced. What do we use instead? Lightweight, flexible, sustainable and resistant solutions.

We innovate with purpose, from our patented EVA outsole to our special Easy-On system. Here's how we got here: Proudly offering the coolest, most comfortable shoes you'll ever wear, always outside the box.

Our Commitment To You,

our family, our friends and the planet .......

We believe in a sustainable balance that brings happiness to our daily life while preserving the future

We do not have all the answers, but we are committed to an evolution oriented towards finding the wisest solutions during our journey. With safe and light steps, we plan our growth by treasuring the time and possibilities for the next generation.

Our Commitment To You,

our family, our friends and the planet .......

We believe in a sustainable balance that brings happiness to our daily life while preserving the future

We do not have all the answers, but we are committed to an evolution oriented towards finding the wisest solutions during our journey. With safe and light steps, we plan our growth by treasuring the time and possibilities for the next generation.

Our Commitment To You,

our family, our friends and the planet .......

We believe in a sustainable balance that brings happiness to our daily life while preserving the future

We do not have all the answers, but we are committed to an evolution oriented towards finding the wisest solutions during our journey. With safe and light steps, we plan our growth by treasuring the time and possibilities for the next generation.